Wednesday, March 2, 2011

A Lesson in Risky Promotion - New Cameron Newton Evidence

Scott Moore of 97.7 the Zone out of Huntsville has been making some huge waves the past few days, in the southeast anyway. The first real clip of him talking, I heard yesterday on Chuck and Chernoff on 680 the Fan in Atlanta. He claims to have heard the tapes between Cecil Newton and John Bond, stating that Cecil is claiming to have offers from Tennessee and Auburn. This is old news to anyone familiar with the story. The real "new" revelation in the Newton Saga is that Moore claims that it can be proven that Cameron Newton was in the backgrounds during the call and "knew about it."

I'm not really trying to reiterate the story. The story has been told so many times already and has been dissected thoroughly. The best of these stories being by Barrett Sallee of ChuckOliver.net and CFN.com.

When Moore came on the Chuck and Chernoff show, he did his very best to tease the hosts with information and refused to crack or give in when the hosts was grilling him with blunt and doubt casting questions. Moore, whether he has this new evidence or not, is doing a hell of a job promoting his brand new show that debuts in the coming weeks. He's refusing to give in to playing the tapes for the next two weeks.

See, he's doing exactly what we are taught in broadcasting courses in college. He's teasing and advertising this story to keep, or in this case, build an audience, and have them on the edge of their seats in anticipation to hear the "damning" evidence against everyone's favorite Heisman trophy winner, Cameron Newton.

What happens if when the time comes for him to play the tapes on his show and they're just what we've all heard before. I get that your main goal is syndication as a radio host, no matter what you talk about, but you better make sure that you aren't plugging your show with false promises. People are going to love you, hate you, or just not listen. Love and hate will bring listeners, apathy won't. If false promises are made, it's a recipe for apathy with a side of indifference.


--Tim Herb - Senior Writer

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